Green Giants: How Smart Companies Turn Sustainability into

Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses

What do Brazilâ€™s top beauty brand, Americaâ€™s second-fastest-growing restaurant chain, and the worldâ€™s third bestselling car have in common--besides achieving enormous success with revenue in the tens of billions? They are doing it all while holding to their convictions of implementing sustainable principles that help consumers live better lives. But they arenâ€™t the only ones. Green Giants examines nine companies--including Chipotle, Toyota, Unilever, Tesla, General Electric, and more--who have established the blueprint for sustainable success that anyone can follow. Author Freya Williams, an early pioneer of the modern sustainable business movement, discovered six factors responsible for the overwhelming success of these nine socially responsible companies:â€¢ The Iconoclastic Leaderâ€¢ Disruptive Innovationâ€¢ A Higher Purposeâ€¢ Built In, Not Bolted Onâ€¢ Mainstream Appealâ€¢ A New Behavioral ContractPacked with eye-opening research, exclusive interviews, and enlightening examples, Green Giants serves as your blueprint for merging wild profitability with social responsibility.
Country USA
Brand HarperCollins
Manufacturer AMACOM
Binding Hardcover
ItemPartNumber illustrations
ReleaseDate 2015-08-19
UnitCount 1
EANs 9780814436134

Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses