Harvard Business Review on Increasing Customer Loyalty (Harvard Business Review Paperback Series)

Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days

What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint

Contagious: Why Things Catch On

The Convenience Revolution: How to Deliver a Customer Service Experience that Disrupts the Competition and Creates Fierce Loyalty

The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions

Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving

What's the Secret?: To Providing a World-Class Customer Experience

Good Charts: The HBR Guide to Making Smarter, More Persuasive Data Visualizations

HBR's 10 Must Reads On Strategy