High-Profit Selling: Win the Sale Without Compromising on

High-Profit Selling: Win the Sale Without Compromising on Price

In the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to cutting prices, offering discounts, or making other concessions that cut into their operating marginsâ€”short-term strategies that are destructive to the long-term sustainability of their business. High-Profit Selling helps readers understand that their sales goal shouldnâ€™t simply be to sell more, but to sell more at a higher priceâ€¦and that success comes only to those focused on â€œprofitable sales.â€ This eye-opening book shows readers how to: Avoid negotiating â€¢ Actively listen to customers â€¢ Match the benefits of their product or service with the customerâ€™s needs and pains â€¢ Confidently communicate value â€¢ Successfully execute a price increase with existing customers â€¢ Ensure prospects are serious and not shopping for price Too many salespeople believe that a sale at any price is better than no sale at all. This powerful guide helps move readers toward a profit-centered approach that will strength en their relationships and increase their bottom line.

High-Profit Selling: Win the Sale Without Compromising on Price