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Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising

R 1,243

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Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising
- Used Book in Good Condition
The Consumer Insight Classic. Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.
Country USA
Brand Routledge
Manufacturer The Copy Workshop
Binding Paperback
Height 9.2
Length 6.4
Weight 0.89948602896
Width 0.6
ReleaseDate 2001-06-08
NumberOfItems 1

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