Hitting the Sweet Spot: How Consumer Insights Can Inspire

Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising
- Used Book in Good Condition
The Consumer Insight Classic. Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.
Country USA
Brand Brand: The Copy Workshop
Manufacturer The Copy Workshop
Binding Paperback
ReleaseDate 2001-06-08
UnitCount 1
EANs 9781887229098

Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising