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Books > Business & Money > Industries > Hospitality, Travel & Tourism > 0133076938
  1. Hospitality Sales and Marketing with Answer Sheet (AHLEI) (5th Edition) (AHLEI - Hospitality Sales and Marketing)
    Hospitality Sales and Marketing with Answer Sheet (AHLEI) (5th Edition) (AHLEI - Hospitality Sales and Marketing)
    Hospitality Sales and Marketing with Answer Sheet (AHLEI) (5th Edition) (AHLEI - Hospitality Sales and Marketing)
    Image(s) provided for illustrative purposes and may differ from the actual product
  2. Hospitality Sales and Marketing with Answer Sheet (AHLEI) (5th Edition) (AHLEI - Hospitality Sales and Marketing)

    [0133076938]
    Delivery: 10-20 Working Days
    Price R13910.00

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Additional Information

In today’s highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. This textbook goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the “four Ps” (price, product, promotion, and place) as they relate to specific market segments, providing students with a customer focused perspective.

 

This edition includes profiles of key industry innovators, corporate spotlights of hotel and restaurant companies, and Internet exercises. Examples of forms, checklists, charts, and other items used by practicing hospitality sales and marketing professionals provide students with resources they can use in their careers. In addition, the Internet’s increasing role in sales and marketing is explored in new sections on social media and social networks, using the Internet to build brand awareness, and sales and marketing in the Web 2.0 world.

 

Readers will gain:

  • A thorough introduction to hospitality sales and marketing
  • Insight from numerous real-world examples of effective hospitality advertising campaigns and promotions
  • Insider information from industry professionals sharing their perspectives on current issues
  • An understanding of the role the Internet plays in today's hospitality marketing efforts

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Specifications

Country
USA
Binding
Paperback
EAN
9780133076936
Edition
5
ISBN
0133076938
Label
Educational Institute
Manufacturer
Educational Institute
NumberOfItems
1
NumberOfPages
600
PublicationDate
2012-06-09
Publisher
Educational Institute
Studio
Educational Institute
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