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Intensify any color
Simple to use pure pigment to accent, modify, or intensify any color result. Hot red is a color concentrate that is used in small quantities to customize the color formulation.
Most Helpful Customer Reviews
Anytime you dye your hair red, you need to understand that it will fade faster than any color. Its the plight of the sexy. When you use Ion Permanent color in any red shade, please buy this as well and add it to your routine. It will ...as it says...intensify any shade of red to the MAX!!
One tube lasts for two applications if you have medium to long hair.
I was really hoping to keep my Ruby red hair bright, but all this did was make my hair a very, very dark crimson. You only see the red in the sunlight. Definitely not what I was looking for. Going to give my hair two weeks, then back to pravana vivids for sure. I can deal with the upkeep of a semi over this.
this made my hair darker NOT brighter
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Please note that this item is imported from the USA, and is designed to be used in the USA. In addition, if the unit is powered it will come with a US plug and an adapter/transformer may be required. Please click here for more information on power requirements, or check with us if you are unsure or need any assistance!
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