How Companies Win: Profiting from Demand-Driven Business Models No Matter What Business You’re In
Product Description
How Companies Win: Profiting from Demand-Driven Business Models No Matter What Business You’re In
In a world of contracting markets and diminished consumer demand, The Cambridge Group founder Rick Kash and Nielsen Company CEO David Calhoun show companies how to find new customers and bigger profits. How Companies Win makes The Cambridge Group’s proprietary demand model—a strategy which multi-million dollar corporations pay premium rates to access—available to the general public for the first time. Taking the reigns from Larry Bossidy’s Execution, W. Chan Kim and Renée Mauborgne’s Blue Ocean Strategy, and Kash’s own The New Law of Demand and Supply, this is a must-have for succeeding in business in the twenty-first century.
Technical Specifications
You might also like
The Inside Advantage: The Strategy that Unlocks the Hidden Growth in Your Business
Uncommon Service: How to Win by Putting Customers at the Core of Your Business
Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
Great by Choice: Uncertainty, Chaos, and Luck-Why Some Thrive Despite Them All
Topgrading, 3rd Edition: The Proven Hiring and Promoting Method That Turbocharges Company Performance
The Great Game of Business, Expanded and Updated: The Only Sensible Way to Run a Company
Confessions of the Pricing Man: How Price Affects Everything
Who
Prediction Machines: The Simple Economics of Artificial Intelligence