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Books > Self-Help > Creativity > 1137501790
  1. How Creativity Happens in the Brain
    How Creativity Happens in the Brain
    How Creativity Happens in the Brain
    How Creativity Happens in the Brain
    Image(s) provided for illustrative purposes and may differ from the actual product
  2. How Creativity Happens in the Brain

    Delivery: 10-20 Working Days
    Customer Ratings (12 reviews)
    Price R1707.00

Additional Information

How Creativity Happens In The Brain is about the brain mechanisms of creativity, how a grapefruit-sized heap of meat crackling with electricity manages to be so outrageously creative. It has a sharp focus: to stick exclusively to sound, mechanistic explanations and convey what we can, and cannot, say about how brains give rise to creative ideas.

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Arne Dietrich
1st ed. 2015
Palgrave Macmillan
Palgrave Macmillan
2 black & white tables, 2 figures, 1 bla
2 black & white tables, 2 figures, 1 bla
Palgrave Macmillan
Palgrave Macmillan
Most Helpful Customer Reviews

Exceptionally well written and clear description of the neuroscience of creativity. It is hard to imagine another field of science with so much persistent mythology that must be cleared before sensible thought can begin. Arne Dietrich does this concisely in a human, funny and easy to follow manner that few scientists can master. If you are interested in the science of creativity, reading this book will save months of sorting through complete rubbish and get you up to speed.
This professor has clearly spent too much time in the classroom with young, pliable, minds. He believes that the use of shop-worn clichés such as "separating the Shaden from the Freud" (bang!), trying to "nail jelly to the wall" (oof!), and "you're gonna need a bigger boat" (kapow!) play as well outside of his cloistered classroom (or the 1970's). The writing doesn't get any better in the details: puffed up certainty mixed with the faint whiff of one who feels left behind. One example - he uses the catchall "Prozac" as his raison d'être to tackle the mind-brain issue in neuroscience, to wit "that a chemical can change our belief system is sufficient grounds for outright refutation of Cartesian dualism." If only it were that simple - Prozac has (problematically) been shown to be (quite a bit) more placebo than promised (sorry about all the alliteration - it seemed fitting given the hackneyed prose). And the correct spelling of Homer... Read more
Dietrich is more interested in slamming his colleagues for not realizing how brilliant Dietrich assumes he is. His ideas are interesting and theoretical, but sadly the book is repetitive, seemingly stitched together from previous writings. For $82 it's not worth the price. Be creative, buy three other books and you'll come out ahead.
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