How to Increase Retail Sales With Store Design and Visual

How to Increase Retail Sales With Store Design and Visual Merchandise Display

How to Increase Retail Sales With Store Design and Visual Merchandise Display
â‚¬Have you ever wondered why some retail stores are constantly jam pack while others remain empty even in a crammed shopping mall?
â‚¬Why do shoppers choose one retail store over the other?
â‚¬What can you do to make your store the shoppersâ‚¬ choice?
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Dear Friend,
Why should you read this book when there are literally thousands book on store design and visual merchandise display on the market?
Let me use a story to answer youâ‚¬Â¦
During my research for this book, I visited Harrods.
Harrods attracts royalties, A-list Hollywood stars, heads of states and the â‚¬Å“who is whoâ‚¬Â from around the world.
So you can now imagine my anticipation at visiting one of the most famous retail stores in the world.
I was hoping I will catch a glimpse of some Russian oligarch or Saudi prince.
However, instead of Russian oligarchs or Middle Eastern Sheikhs, what caught my attention was a bus.
I had bought the identical bus for my son from ASDA. It was the same bus in the same packaging.
An odd question popped into my mind when I noticed the busâ‚¬Â¦
Why is it that the same busâ‚¬Â¦
In the same packagingâ‚¬Â¦
Probably made in the same factory in Chinaâ‚¬Â¦
By the same peopleâ‚¬Â¦sold in Harrods for almost three times the price it was sold for in ASDA?
At first it seemed a mystery to meâ‚¬Â¦
But as I walked around Harrods the answer came to me.
ASDA sells toy bus. Harrods sells classy toy bus even if it is made in the same factory in China.
There is a difference and that difference is what this book is about.
The price of a product is not determined by the cost of bringing that product to the marketplace as we are taught in business schoolâ‚¬Â¦
The price of a product is determined by:
â‚¬Who is buying
â‚¬How much they are willing to pay
â‚¬How the product is sold to them
The reason the same bus, made in the same factory in China was sold in Harrods for almost three times the price it was sold for in ASDA, comes down to who shop at Harrods and how the bus was sold to them.
Cheapskate like me is not Harrods target market. Harrods know their target market is oil Sheikhs and Russian oligarchs whose focus is not on the products but on the manner in which the product is sold to them.
This is a very important point I will like you to take away from this book.
Most retailers fail because they ignore this simple but fundamental business success principle.
The majority of retailers do not even know their target market.
They open their stores, stock them with goods and hope that customers will show up simply because they are open for business.
This is a big mistake!
You must first decide who you want to sell to and then create a selling environment to attract those types of people.
Your store design and visual merchandise display has to speak to your target market as they walk pass your store. In How to Increase Retail Sales With Store Design and Visual Merchandise Display, I teach you how to design a beautiful store and create an attractive visual merchandise displays that attract your ideal customers.
The aim of a good store design and visual merchandise display is to:
â‚¬Attract shoppers as they pass by a retail store
â‚¬Entice them to enter the store
â‚¬Retain them for long in the store
â‚¬Persuade them to buy
At the end of this book, you will learn how to achieve the above in your store.
Download or order your copy now!
This book comes with 100% money back guarantee. If after reading it you feel that the information was unhelpful, just request a refund and you will be refunded 100% of your money no questions asked.

Your friend

Romeo
P.S.
The workbook is a component of the â‚¬ËœHow to Increase Retails Salesâ‚¬ home study course, containing 7 DVDs & 7 audio CDs, also on sales on Amazon see link: http://www.amazon.co.uk/gp/product/B00NWZZT1A.
Country USA
Manufacturer The Business Education Center
Binding Kindle Edition
ReleaseDate 2013-10-11
Format Kindle eBook

Country	USA
Manufacturer	The Business Education Center
Binding	Kindle Edition
ReleaseDate	2013-10-11
Format	Kindle eBook

How to Increase Retail Sales With Store Design and Visual Merchandise Display

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