How to Market Your School: A Guide to Marketing,

How to Market Your School: A Guide to Marketing, Communication, and Public Relations for School Administrators

Increased competition, declining resources, changing demographics, news media scrutiny, and the importance of public perceptions are reasons why schools and school districts need an effective marketing program. However, even school and district administrators who recognize the importance of marketing often feel unprepared to initiate and maintain a strategic marketing effort. How to Market Your School is a comprehensive guide that provides school administrators with tools to help them create, implement, and maintain a successful marketing program. Topics covered include developing a marketing strategy, marketing research, communications, media relations, building beneficial partnerships, public relations, and fund raising. Although written for public school administrators, the book is equally applicable to private and charter schools.
Country USA
Brand Rowman & Littlefield Publishers
Manufacturer R&L Education
Binding Paperback
ItemPartNumber 9781607097693
ReleaseDate 2010-12-16
UnitCount 1
EANs 9781607097693

Country	USA
Brand	Rowman & Littlefield Publishers
Manufacturer	R&L Education
Binding	Paperback
ItemPartNumber	9781607097693
ReleaseDate	2010-12-16
UnitCount	1
EANs	9781607097693

How to Market Your School: A Guide to Marketing, Communication, and Public Relations for School Administrators