How to Measure Social Media: A Step-By-Step Guide to

How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI: A StepByStep Guide to Developing and Assessing Social Media ROI (Que BizTech)
Your 100% Actionable, Proven Framework for Delivering Rock-Solid Social Media Business Metricsâ€”Painlessly

Think social marketing is worth it? Prove it. If your boss hasnâ€™t demanded that yet, he will. Then what? Hand him some jive about â€œreturn on conversationâ€? Think thatâ€™ll fly? Youâ€™ll be gone so fast you wonâ€™t know what hit you. You know damn well what your boss cares about: Sales Volume. Costs. Revenue. This book will help you measure all that: credibly, accurately, and in drill-down detail.

Bet you canâ€™t wait to see his face when you walk in with metrics that stand up to his most brutal questions. Weâ€™re not just talking about getting â€œbuy-inâ€ or begging for your proverbial â€œseat at the table.â€ We are talking about numbers that make careers. This book will prove your indispensability to even the most clueless executive in your company.

Hereâ€™s the best part: Itâ€™s not hard. You wonâ€™t need to become a math nerd. The tools are cheap (or free), and youâ€™re probably sitting on most of the data. This book will give you everything else, including simple step-by-step techniques for creating measurable strategies and getting the data to prove they deliver. Youâ€™ll also get super helpful hands-on exercise worksheets where you can jot down your answers and notes. Nichole Kelly has been refining this stuff for 14 years. Sheâ€™s helped hundreds of marketers prove their value to bosses and boardrooms. Now itâ€™s your turn.

If youâ€™re a marketer or agency pro, this is a game you have to play. Win it.

Reliable answers to questions like:
- How much revenue did our activities on social media platforms generate this month?
- Are social media prospects more likely to convert to customers?
- Which status update delivered the highest conversion rate?
- How long do we retain new social media customers?
- Do they spend more or less than customers from other channels?
- Do they make repeat purchases more often than other customers?
- And much moreâ€¦
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Country USA
Brand Que
Manufacturer Que Publishing
Binding Paperback
ItemPartNumber 9780789749857
ReleaseDate 2012-10-20
UnitCount 1
UPCs 029236749859
EANs 9780789749857

Country	USA
Brand	Que
Manufacturer	Que Publishing
Binding	Paperback
ItemPartNumber	9780789749857
ReleaseDate	2012-10-20
UnitCount	1
UPCs	029236749859
EANs	9780789749857

How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI: A StepByStep Guide to Developing and Assessing Social Media ROI (Que BizTech)

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