How to Start a Machine Embroidery Business

Start your machine embroidery business! Learn the day-to-day business basics you need to lay out a solid foundation for success.

Have you ever dreamed of turning your passion into a profession? Find out how easy it can be when you join owner of Sew Creative Embroidery, Marie Zinno, and learn how to start your embroidery business. During class, you’ll get comfortable with the day-to-day of running shop as Marie shows you how to think in the business mindset. Together, you’ll cover the pros and cons of working from home, and Marie will share advice for decisions you’ll have to make along the way — such as picking a business name. Learn what you need to know to choose between a single or multi-needle machine, manage inventory effectively and set prices to turn a profit. Plus, get tips for hooping best-sellers, and learn Marie’s easy methods for promoting your business, whether you’re partnering with local shops or making a buzz on social media!

• 7 HD video lessons with anytime, anywhere access
• Class materials, including pricing guidelines, order templates and vendor lists
• Detailed instruction, explanation and demonstration
• Answers from Marie in our virtual classroom

• Watch classes on your own schedule: wherever, whenever you want
• Your access never expires
• 100% money back guarantee

1. Business Basics (12:40)

   Meet embroidery business owner Marie Zinno as she previews the topics covered in class. Gain insight into important decisions you’ll face before opening a business. Marie discusses the pros and cons of working from home versus opening a storefront. Plus, get tips on selecting the perfect name and registering your company.

2. Choosing a Machine (16:57)

   Need advice on choosing the right machine? Marie guides you through the process. You’ll gain familiarity with three different types of machines: single-needle; multi-needle, single-head; and multi-needle, multi-head. In addition, Marie highlights the pros and cons of each machine and demonstrates how they work.

3. Ordering Blanks & Keeping Inventory (17:55)

   Gain a wealth of information on purchasing and keeping inventory. Marie shares her expertise on everything from finding reputable vendors and setting up wholesale accounts, to tracking your order history. You’ll also discover invaluable tips for creatively customizing your products to target different customers.

4. Pricing Embroidery & Taking Orders (10:14)

   Learn a simple formula for pricing your items. Marie breaks down the process of developing a price sheet into easy-to-manage steps. Then, find out the best methods for taking orders of any size. Marie also offers expert advice on handling — and fixing — mistakes.

5. Customizing & Bundling (19:46)

   Get inspired by the wide range of products you can create with embroidery. You’ll discover innovative ways to create unique gifts using similar designs. Watch and learn how to embroider hard-to-hoop items such as hats, towels and cosmetic cases. Plus, get tips on attractive ways to package your products.

6. Organize Your Studio (9:24)

   Create a personalized workspace that fits your needs. Learn how to design a simple layout on graph paper, then get helpful tips and advice on meeting with clients and organizing your orders. Marie also outlines a variety of efficient ways to arrange and store all your supplies.

7. Promoting Your Business (13:32)

   Get the word out about your business! Marie gives in-depth instruction on how to cross-market with other local businesses. You’ll discover how to show off your embroidery by hosting an open house. In addition, find out Marie’s tips for effectively using social media to promote and share your work.

System Requirements:

• Supported OS: Web Browser