Strategic Management of Technological Innovation, 3rd Edition
Learn the Plays
Make Your Move
*Fire up the engine of your company's vision like Norbert Reithofer did at BMW
*Cut through a tired routine the way Jody Thompson and Cali Ressler have at Best Buy
*Follow Bernard Arnult's example at Louis Vuitton to put your customer satisfaction in the bag
* Focus on a new business plan with Antonio M. Perez at Kodak
And get in the game with the Monday Morning strategies and inside plays of the world's top business champions.
| Country | USA |
| Author | BusinessWeek |
| Binding | Paperback |
| EAN | 9780071486316 |
| Edition | 1 |
| ISBN | 0071486313 |
| Label | McGraw-Hill Education |
| Manufacturer | McGraw-Hill Education |
| NumberOfItems | 1 |
| NumberOfPages | 192 |
| PublicationDate | 2008-01-22 |
| Publisher | McGraw-Hill Education |
| Studio | McGraw-Hill Education |
| ReleaseDate | 0000-00-00 |