Strategic Management of Technological Innovation, 3rd Edition
Learn the Plays
Make Your Move
*Fire up the engine of your company's vision like Norbert Reithofer did at BMW
*Cut through a tired routine the way Jody Thompson and Cali Ressler have at Best Buy
*Follow Bernard Arnult's example at Louis Vuitton to put your customer satisfaction in the bag
* Focus on a new business plan with Antonio M. Perez at Kodak
And get in the game with the Monday Morning strategies and inside plays of the world's top business champions.
| Country | USA |
| Manufacturer | McGraw-Hill Education |
| Binding | Paperback |
| EANs | 9780071486316 |
| ReleaseDate | 0000-00-00 |