Inside the Box: A Proven System of Creativity for Breakthrough

Inside the Box: A Proven System of Creativity for Breakthrough Results

â€œThe â€˜inside-the-box approachâ€™ can reveal key opportunities for innovation that are hiding in plain sightâ€ (Daniel H. Pink, author of Drive).

The traditional attitude toward creativity in the American business world is to â€œthink outside the boxâ€â€”to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but itâ€™s a problem-specific solution that does nothing to engender creative thinking more generally. Inside the Box demonstrates Systematic Inventive Thinking (SIT), which systemizes creativity as part of the corporate culture. This counterintuitive and powerfully effective approach to creativity requires thinking inside the box, working in oneâ€™s familiar world to create new ideas independent of specific problems. SITâ€™s techniques and principles have instilled creative thinking into such companies as Procter & Gamble, Johnson & Johnson, and other industry leaders. Inside the Box shows how corporations have successfully used SIT in business settings as diverse as medicine, technology, new product development, and food packaging.

Dozens of books discuss how to make creative thinking part of a corporate culture, but none takes the innovative and unconventional approach of Inside the Box. With â€œinside the boxâ€ thinking, companies of any size can become sufficiently creative to solve problems even before they develop and to innovate on an ongoing basis. Itâ€™s a system that works!

â€œBoyd and Goldenberg explain the basic building blocks for creativity and by doing so help all of us better express our potentialâ€ (Dan Ariely, author of Predictably Irrational).
Country USA
Manufacturer Simon & Schuster
Binding Kindle Edition
ReleaseDate 2013-06-11
Format Kindle eBook

Country	USA
Manufacturer	Simon & Schuster
Binding	Kindle Edition
ReleaseDate	2013-06-11
Format	Kindle eBook

Inside the Box: A Proven System of Creativity for Breakthrough Results

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