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Option Currently Selected: 6NB Dark Neutral Blonde
Enhance, change or increase the color intensity
Fade resistant and intense conditioning
Maximum light reflection and shine
ion Color Brilliance Intensive Shine Demi Permanent Creme Hair Color is a state-of-the-art European Ionic Formula that is a luxurious, long-lasting, deposit-only hair color without ammonia. This hair color covers and blends gray hair up to 100% without lifting the hair's natural pigment. The formula will allow same-day color with chemical relaxers and permanent waves.
ion Hair Color’s superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. Our unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation—our microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color.
ion's formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and bring home vibrancy like never before.
The Ionic formula provides protection for stronger hair structure. ion Color Brilliance Demi Permanent Creme Hair Color contains botanically derived nourishing ingredients with a refreshing fragrance.
Health and Beauty
Most Helpful Customer Reviews
I love this brand of hair dye. it lasts significantly longer than other brands and it doesn't bleed at all, nor does it rinse out very much in the shower. I've used this brand for about 8 years now and i'm always satisfied by the quality of this product.
I was using Just for Men. While it is easier, everything in one package, this gives more control over color and tone. Some assembly required for components needed, but seems worth it so far. This does seem to "fade" faster. But it doesn't give problems with roots and previously colored hair coloring differently.
Darker than expected,
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