International Business: The Challenge of Global Competition,

International Business: The Challenge of Global Competition, 13th Edition
- Access Code not used or scratched off.
International Business: The Challenge of Global Competition 13e by Ball, Geringer, McNett, and Minor continues to be the most current, objective and thorough treatment of international business available for students. Enriched with colorful maps, photos, and the most up-to-date world data, this text boasts the collective expertise of four authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing â‚¬â€œ a claim no other text can make. In addition, each new copy of International Business 13e includes access to CESIM â‚¬â€œ an interactive IB simulation developed for industry professionals. Ball et al is the only textbook on the market which features access to CESIM. Only Ball, Geringer, McNett and Minor can offer a complete view of international business as diverse as the backgrounds of business students.
Country USA
Brand McGraw-Hill Education
Manufacturer Irwin Professional Pub
Binding Hardcover
ItemPartNumber 9780077606121
UnitCount 1
Format Value Price
EANs 9780077606121
ReleaseDate 0000-00-00

International Business: The Challenge of Global Competition, 13th Edition