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International Place Branding Yearbook 2010: Place Branding in the New Age of Innovation

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International Place Branding Yearbook 2010: Place Branding in the New Age of Innovation

The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.
Country USA
Brand Springer
Manufacturer Palgrave Macmillan
Binding Hardcover
ItemPartNumber Refer to Sapnet.
ReleaseDate 2010-10-27
UnitCount 1
EANs 9780230279544

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