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International Place Branding Yearbook 2010: Place Branding in the New Age of Innovation

International Place Branding Yearbook 2010: Place Branding in the New Age of Innovation

Product ID: 0230279546 Condition: New
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Product Description

International Place Branding Yearbook 2010: Place Branding in the New Age of Innovation

The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.

Technical Specifications

Country
USA
Brand
MACMILLAN
Manufacturer
Palgrave Macmillan
Binding
Hardcover
PartNumber
Refer to Sapnet.
Height
10
Length
6
Weight
1.26986262912
Width
1
ReleaseDate
2010-10-27T00:00:01Z
NumberOfItems
1

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