Investments: An Introduction

Investments: An Introduction

With Mayoâ€™s INVESTMENTS: AN INTRODUCTION, 11E, introduce students to todayâ€™s most important investment topics from the perspective of an individual financial planner. This edition provides an inviting, comprehensive approach to investments--from the fundamentals students need to master for success on the CFP exam to more advanced topics. This edition is an ideal, understandable choice for business students as well as finance majors. Concepts build on one another in this editionâ€™s updated Financial Advisorâ€™s Investment Case at the end of each chapter--providing a strong overview of todayâ€™s most pertinent investment opportunities and challenges. Throughout each chapter, this edition clearly emphasizes how students can apply what theyâ€™re learning to make solid investment decisions.
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