This item may be available in a different size, colour, scent, version or platform. Click below to be directed to product options:
Intensify any color
Add Ion, Sally Beauty Color Brilliance Hot Red Intensifier Permanent Color Additive to Ion, Sally Beauty Color Brilliance Permanent, crème or liquid for red hot results.
Most Helpful Customer Reviews
Anytime you dye your hair red, you need to understand that it will fade faster than any color. Its the plight of the sexy. When you use Ion Permanent color in any red shade, please buy this as well and add it to your routine. It will ...as it says...intensify any shade of red to the MAX!!
One tube lasts for two applications if you have medium to long hair.
I was really hoping to keep my Ruby red hair bright, but all this did was make my hair a very, very dark crimson. You only see the red in the sunlight. Definitely not what I was looking for. Going to give my hair two weeks, then back to pravana vivids for sure. I can deal with the upkeep of a semi over this.
this made my hair darker NOT brighter
The authorised South African distributor of this product is under no obligation to honour the manufacture's guarantees/warranties or to provide after-sales service.
Please note that this item is imported from the USA, and is designed to be used in the USA. In addition, if the unit is powered it will come with a US plug and an adapter/transformer may be required. Please click here for more information on power requirements, or check with us if you are unsure or need any assistance!
Please also note that certain items cannot be imported, these include Alcohol, Animals, Batteries, Flammable Materials, Currency, Food, Furs, Chemicals, Explosives, Medications, Plants, Seeds, Supplements, Pressurized Cans, Tactical Equipment, Vitamins, Weaponry and Weaponry Accessories. In these cases, the item and information is displayed for reference purposes only. If you are not sure if we are permitted to bring an item, please send us an e-mail with a link to the item to confirm.
Please also ensure that you are ordering the correct item for your particular application as returns to the USA are costly. Product reviews are also provided for most of our items, which can give you a good idea for possible things to look out for and the quality of the item. By clicking Add to Cart, you are confirming that the item is correct and you accept the conditions listed here.