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Ivation Professional Flat Iron Hair Straightener w/Premium Floating, Tourmaline-Ceramic Plates - Super-Fast Heating up to 450°F Degrees in Just 60 Seconds, Perfect for Brazilian Keratin Treatments - Crystal-Clear Temperature Display & Touch-Sensitive Controls - The Ultimate Flat Iron, Hair Curler, Hair Straightener/Styler for Effortlessly Gorgeous Hairstyles
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Premium Floating Ceramic Plates with Tourmaline Make Straightening, Flipping & Curling Easy & Quick without Hair Pulling or Damage
Heat Range up to 450°F for Salon-Grade Results in the Comfort of Your Home; Safe for All Hair Types & Perfect for Brazilian Keratin Treatments
Large, Clear Digital Temperature Display with Cool Blue Readout; Heat Level Adjustable by Accurate Touch-Sensitive Control Panel
Long 9-Foot No-Tangle Cord with 360° Full Swivel for Usage Convenience; 30- Minute Inactivity Auto Shutoff Feature for Safety
Releases Gentle Far-Infrared Heat & Negative Ionic Energy to Protect Hair & Promote Superior Shine, Straightness & Silky-Smooth Softness
Enjoy Amazing Salon-Grade Results at Home
Get ready to put salon waiting lists and expensive appointments behind you. This professional flat iron hair straightener from Ivation will put the power and high heat of the tools used by pros right in your hands. Moreover, it is so easy to use that you'll be creating the hottest new hairstyles mere minutes after you open the box. The 1-inch plates 'float',meaning they pivot during all your curling, waving and flipping to maintain optimal contact with every strand without pulling on or damaging your hair. The result? You'll feel beautiful and confident as you easily transform frizzy, dull hair into gorgeous locks.
Tourmaline Promotes High Heat & Hair Health
The plates are coated in ceramic with tourmaline for a number of benefits. Ceramic transfers heat faster and more evenly than steel, and also holds heat better from one curl to the next. In fact, this flat iron heats in a matter of seconds up to any heat level. As tourmaline is a natural source of far-infrared heat and negative ionic energy, it also softens and protects your hair for longer shine and bounce. Best of all, the flat iron features a unique elliptical shape that makes it suitable for so much more than simple hair straightening. Experiment with glam waves, bouncy curls or something entirely new.
Sleek Touch Controls & Clear Temperature Display
Whatever your hair type, the digital touch control interface makes it easy to select the perfect heat level: Touch to turn on and off, and swipe right and left to adjust heat in increments of 20°F. With a pro-grade maximum heat output of 450°F, you can tackle any style you want and even enjoy Brazilian keratin treatments. A super-bright digital display provides the temperature readout in cool blue digits, necessitating no more than a glance to ensure your iron is at the heat level you want it.
Health and Beauty
Most Helpful Customer Reviews
I have an inverted bob, fine texture, and color-treated. This is one of the few flat irons I've used that my hair doesn't fall out of while I'm pulling it through. The slide bar to raise/lower temperature is a little confusing at first, but I guess after a few uses I'll know which way to push it...it's also a little temperamental in adjusting it. I love the long swivel cord and the Velcro band you attach after it's cooled down so it stays closed in the drawer.
If I could give this straightener more stars I would. I am always hesitant when it comes to hair appliances that are by unknown brands. I always tend to use well known brands such as FHI, CHI, Sudo, etc. However the ease of use, functions and overall performance of the Ivation Professional Flat Iron has out performed and exceeded my expectations over my $200+ flat irons.
The touch sensitive controls are located inside the handles so no more accidentally turning the temperature down or annoying beeps because most digital displays have the controls outside where your fingers are constantly touching them. To control the temperature and power, just lightly place your finger over the power icon or slide it up or down to control the temperature on the touch control panel.
It is truly amazing how quickly it heats up to your desired temperature. You can watch the blue LED screen rapidly count up from 76 to 450 degrees in less than one minute. This flat iron will...
With two daughters, we've owned our share of curling and flat irons, almost all bought from Walmart or some other discount type store. They did a decent job but usually died in a year or so - and one memorable Conair straightener caught on fire (luckily without anyone's hair in it!). When I had an opportunity to try this Ivation professional-grade flat iron I wondered how it would differ from the "civilian" ones.
I'm happy to report that this flat iron really is better! The ceramic plates slide effortlessly through my daughters' hair, without leaving a tortured, ironed look to it. They had shiny, bouncy hair without any crimp marks or damage, and they could even make flips and curls by using this iron. The actual plates are attached with a pivot, so they "give" a little as you use them. I'm not up to speed on what infra-red and negative ionic energy does for hair, but my daughters assured me it takes away frizzies and adds the shine I mentioned...
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Please note that this item is imported from the USA, and is designed to be used in the USA. In addition, if the unit is powered it will come with a US plug and an adapter/transformer may be required. Please click here for more information on power requirements, or check with us if you are unsure or need any assistance!
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