What it is: Gentle cleanser for color-treated hair that increases color longevity and reduces tonal change. What it does: Protects hair color vibrancy up to 33% longer than a leading professional

Joico Color Endure Shampoo - 10 oz by JOICO

What it is: Gentle cleanser for color-treated hair that increases color longevity and reduces tonal change. What it does: Protects hair color vibrancy up to 33% longer than a leading professional sulfate-free shampoo, and maintains over 88% of red hair color between color services. What else you need to know: This exceptionally gentle daily shampoo will preserve over 86% of your hair color after 18 washes, while adding strength, manageability, softness and shine.

Joico Color Endure Shampoo - 10 oz by JOICO