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Baby Products > Diapering > Diaper Bags > B00NPESDSO
  1. Ju-Ju-Be B.F.F. Convertible Diaper Bag, Magic Merlot
    Ju-Ju-Be B.F.F. Convertible Diaper Bag, Magic Merlot
    Ju-Ju-Be B.F.F. Convertible Diaper Bag, Magic Merlot
    Image(s) provided for illustrative purposes and may differ from the actual product
  2. Ju-Ju-Be B.F.F. Convertible Diaper Bag, Magic Merlot

    Delivery: 10-20 Working Days
    Customer Ratings (219 reviews)
    Sold Out / Out of Stock


This item may be available in a different size, colour, scent, version or platform. Click below to be directed to product options:

Product Description

  • Multiple carrying and storage options to keep you ultra organized
  • Includes a memory foam changing pad
  • (3) exterior pockets, (7) interior pockets and an attached stretch key fob
  • Exterior bottle pockets come insulated with Thinsulate by 3M to keep your items hot or cold
  • Comes with a 90-day limited warranty against manufacturing defects
Additional Information

The Ju-Ju-Be B.F.F. Convertible Diaper Bag provides multiple carrying and storage options to help you stay ultra-organized. Just like your B.F.F., this machine washable backpack is something you cannot live without! Designed with convenience and comfort in mind, this versatile bag can be carried using its top handle, over-the-shoulder strap or backpack straps. The memory foam straps have textured fabric underneath to prevent the bag from slipping off your shoulder. Keep organized and sane, while never sacrificing looking good! The bag's lining is protected with Agion natural antimicrobial treatment, which inhibits and reduces the growth of odor-causing bacteria, mold and mildew. The outer fabric is treated with Teflon fabric protector, so you can repel stains and keep it clean. The front "mommy" zippered pocket is large enough for smartphones, wallets, keys attach to the key fob stretch cord, and other personal items. Inside organization includes (4) gusseted pockets, (3) zippered pockets and lots of wide open space! The main zippered pocket is large enough for diapers, wipes, extra clothes and other items. The back pocket is designed with crumb drains to keep this area clean, is large enough to store your child's books, and includs a super cushy matching memory foam changing pad. Bottle pockets are located on either side of the bag and come insulated with Thinsulate by 3M to keep your items hot or cold. The Magic Merlot print is accented by silver colored hardware, including luggage feet to keep the bottom of your bag clean when you set it down. With the B.F.F. Diaper Bag, you can choose to wear it as a backpack or messenger style - it’s your choice. Whichever you choose, the B.F.F. has your back, just like every B.F.F. should! The Ju-Ju-Be B.F.F. Convertible Diaper Bag comes with a 90-day limited warranty that protects against manufacturing defects.

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Baby Product
Magic Merlot
One Size
Most Helpful Customer Reviews

I didn't realize how OCD I was about organizing until I started diaper bag shopping!! I purchased so many bags over the past few years and I had issues with all of them not fitting my specific needs: either not enough compartments, or if there were compartments- they weren't usable sizes- or they were designed to where if you actually use the pockets then one pocket would block another- OR the diaper bags didn't have an appropriate closure, or they toppled over rather than standing-- you get the picture!
Since being blessed with baby # 2 (now with a toddler and a newborn) I needed a better bag and I started my search for the perfect diaper bag all over again... but this time I happened upon the BFF and I fell in LOVE (actually I am in love with a LOT of Ju Ju Be bags, but this is my FAVORITE)!

All the good things:
* Gusseted pockets! The main compartment opens so ingeniously- you can see what you have and GET to anything on the very bottom without pulling... Read more
Love this diaper bag. I just wish it was just a little bigger all around. I love my be hip, but this bag fits everything that fits in my be hip plus my baby bjorn carrier and then some. and the best part is you can see everything in the bag and get to the stuff on the bottom. I made a few adjustments though. I use the back pocket for my personal items, and the Mommy pocket I put diapering items. I also put the changing pad inside the bag.
I love this diaper bag! For months I stubbornly believed that any diaper bag would do, so was using a basic, cheap bag for months. I finally got sick of not being able to find things and decided to look for a new bag. I love this bag and it has made life so much easier. We ordered the cobalt blossoms print, which came with the newer style backpack straps, so it works well as a backpack (straps connect at the top of the bag, just below the handle). The print is very cute, and I receive a lot of compliments. Sometimes the white does get a little dirty, but with the bag being machine washable it has not been an issue. Here is a basic overview of my thoughts on the bag:

- Mommy pocket has lots of room and pockets. 1 zippered pocket, 2 open pockets, sunglasses holder, key holder. I can fit 2 packs of gum, a small kleenex box, my full sized wallet, keys, cell phone (galaxy nexus), granola bar, few personal items.
- zippered front pocket holds my small... Read more
Please Note

The authorised South African distributor of this product is under no obligation to honour the manufacture's guarantees/warranties or to provide after-sales service.

Please note that this item is imported from the USA, and is designed to be used in the USA. In addition, if the unit is powered it will come with a US plug and an adapter/transformer may be required. Please click here for more information on power requirements, or check with us if you are unsure or need any assistance!

Please also note that certain items cannot be imported, these include Alcohol, Animals, Batteries, Flammable Materials, Currency, Food, Furs, Chemicals, Explosives, Medications, Plants, Seeds, Supplements, Pressurized Cans, Tactical Equipment, Vitamins, Weaponry and Weaponry Accessories. In these cases, the item and information is displayed for reference purposes only. If you are not sure if we are permitted to bring an item, please send us an e-mail with a link to the item to confirm.

Please also ensure that you are ordering the correct item for your particular application as returns to the USA are costly. Product reviews are also provided for most of our items, which can give you a good idea for possible things to look out for and the quality of the item. By clicking Add to Cart, you are confirming that the item is correct and you accept the conditions listed here.