L'Oreal Paris Superior Preference Color Care System, Hi-Lift

L'Oreal Paris Superior Preference Color Care System, Hi-Lift Ash Brown
- Our gold standard of beautiful, luminous, salon-quality permanent hair color
- Formulated with Care Supreme Conditioner infused with Shine Serum, Vitamin E, and UV filter to lock in first day color vibrancy and provide soft, luxuriously silky hair
- Up to 8 weeks of fade-defying color
Since 1973, L'OrÃ©al Superior Preference has been our gold standard in permanent hair color - delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension.

L'Oreal Paris Superior Preference Color Care System, Hi-Lift Ash Brown