Lacoste Men's 2010818 Lacoste.12.12 Analog Display Japanese Quartz Black Watch

Born in 1904, Rene Lacoste became world's number one tennis player in the year 1927. The string of victories in Grand Slam tournaments got him to unprecedented heights in the field of sport and made him a cultural phenomenon. In 1923, during his trip to Boston with the Davis Cup team, Rene noticed a crocodile suitcase. His coach promised him to buy the suitcase if he wins the tournament. This anecdote was captured by a Boston journalist from the Boston Evening Transcript who is credited with being the one to coin the nickname "The Alligator," which eventually became the brand's emblem. From T-shirts, shoes, and accessories, Rene managed to make Lacoste not just a brand but a culture. Today, the brand offers a range of unique accessories that boast the classic sporty design with the elegance that has been maintained throughout the years.