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Lessons in Loyalty: How Southwest Airlines Does It - An Insider's View

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Lessons in Loyalty: How Southwest Airlines Does It - An Insider's View

Without a doubt, Southwest Airlineâ€™s phenomenal culture has become the envy of most of American CEOs. The Dallas-based airlineâ€™s unprecedented success, its ability to survive where others fail and its continued tradition of service excellence has garnered awards from every possible corner of a highly-competitive industry.

The question is, how did it happen?

After her retirement, Lorraine Grubbs-West -- a former Southwest Airlines VP -- took a look back at her 15-year tenure with Southwest Airlines. In her book, Lessons in Loyalty, she highlights some of the unique and successful business strategies that moved the company from an upstart start-up in a well-established field to more than 30 years of profitability and the recognized leader in todayâ€™s passenger aviation industry.

In view of the challenges that continue to confront American business today, this book may be â€“ as they say -- just what the doctor ordered. Itâ€™s brevity, easy-to-read format and straight-forward approach makes Lessons in Loyalty a primer for any firm wanting to build a loyal workforce capable of making the right things happen. But Grubbs-West makes her book an interesting journey of indelible wisdom, as well, designed especially for the busy business leader.

Country	USA
Author	Lorraine Grubbs-West
Binding	Kindle Edition
Format	Kindle eBook
Label	CornerStone Leadership Institute
Manufacturer	CornerStone Leadership Institute
NumberOfPages	130
PublicationDate	2005-08-01
Publisher	CornerStone Leadership Institute
ReleaseDate	2005-08-01
Studio	CornerStone Leadership Institute

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