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Lifestyle Brands: A Guide to Aspirational Marketing

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Lifestyle Brands: A Guide to Aspirational Marketing
- Used Book in Good Condition
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
Country USA
Brand Springer
Manufacturer Palgrave Macmillan
Binding Hardcover
ItemPartNumber XIV, 141 p.
ReleaseDate 2012-12-05
UnitCount 1
Format Illustrated
EANs 9781137285928

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