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Books > Business & Money > Industries > Retailing > B00BCZFMDM
  1. Lifestyle Brands: A Guide to Aspirational Marketing
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  2. Lifestyle Brands: A Guide to Aspirational Marketing

    [B00BCZFMDM]
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Additional Information

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.

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Specifications

Country
USA
Binding
Kindle Edition
Edition
2013
EISBN
9781137285935
Format
Kindle eBook
Label
Palgrave Macmillan
Manufacturer
Palgrave Macmillan
NumberOfPages
156
PublicationDate
2012-12-05
Publisher
Palgrave Macmillan
ReleaseDate
2012-12-05
Studio
Palgrave Macmillan
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