Loreal Blond Studio Platinium Plus Lightening Paste

L'Oréal Professionnel's Platinium

INTRODUCING... THE PLATINIUM LIGHTENING SYSTEM
Blonde Has Never Felt This Good

PLATINIUM is the first patented lightener that achieves beautiful blonde results while helping to restore and moisturize your hair for silky, shiny results. You will not only see the difference, you will feel the difference.

PLATINIUM provides superior lightening performance and sets a new standard in conditioning and shine. PLATINIUM's unique patented lightening technology features:

Nutri-cérideTM to restore and protect the hair fiber

White Beeswax to smooth and keep the hair soft

Enveloping Lipids to help maintain the hair's natural lipid level

Focus on safety: odor-free paste with zero dust