"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues

Lovemarks
- Used Book in Good Condition
"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. Whatâ‚¬s needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks.â‚¬Â
â‚¬"Tom Peters

Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as â‚¬Å“brilliant.â‚¬Â He also announced it as the â‚¬Å“Best Business Bookâ‚¬Â published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping.

The new chapter, "Diamonds in the Mine," is an insightful collection of ideas for producers and consumers, for owners of small stores and operators of superstores. So forget making lists! Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience.
Country USA
Brand powerHouse Books
Manufacturer powerHouse Books
Binding Hardcover
ItemPartNumber 2039806
Model 157687270X
ReleaseDate 2005-12-01
UnitCount 1
EANs 9781576872703

Country	USA
Brand	powerHouse Books
Manufacturer	powerHouse Books
Binding	Hardcover
ItemPartNumber	2039806
Model	157687270X
ReleaseDate	2005-12-01
UnitCount	1
EANs	9781576872703

Lovemarks

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