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Books > Business & Money > Industries > Hospitality, Travel & Tourism > 0749452633
  1. Luxury World: The Past, Present and Future of Luxury Brands
    Luxury World: The Past, Present and Future of Luxury Brands
    Luxury World: The Past, Present and Future of Luxury Brands
    Luxury World: The Past, Present and Future of Luxury Brands
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  2. Luxury World: The Past, Present and Future of Luxury Brands

    [0749452633]
    Delivery: 10-20 Working Days
    Price R691.00

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Additional Information


The word "luxury" has almost lost its meaning after being hijacked by a multitude of aspiring commoditites. So what is real luxury? Which are the genuine luxury brands? Who are their customers - and how do luxury brands attract and retain them? Above all, where can the industry turn now that excess is out of fashion?

Fast-moving, entertaining and full of exclusive interviews, Luxury World takes you on a voyage around the luxury universe during a period of change, slipping behind the facades of the world's most sophisticated businesses to show how they function.

Among other destinations, best-selling author Mark Tungate visits: Swiss watchmakers; the Champagne houses of France; the diamond district of Antwerp; the luxury enclave of Monte Carlos; the discreet ateliers of the last craftsmen; a host of brands in Paris - the self-proclaimed capital of elegance.

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Specifications

Country
USA
Author
Mark Tungate
Binding
Hardcover
EAN
9780749452636
ISBN
0749452633
Label
Kogan Page
Manufacturer
Kogan Page
NumberOfItems
1
NumberOfPages
260
PublicationDate
2009-11-01
Publisher
Kogan Page
Studio
Kogan Page
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