Made to Stick: Why Some Ideas Survive and Others Die

Made to Stick: Why Some Ideas Survive and Others Die
- Great product!
NEW YORK TIMES BESTSELLER â‚¬ The instant classic aboutÂ why some ideas thrive, why others die, and how to improve your ideaâ‚¬s chancesâ‚¬"essential reading in theÂ â‚¬Å“fake newsâ‚¬Â era.
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Mark Twain once observed, â‚¬Å“A lie can get halfway around the world before the truth can even get its boots on.â‚¬Â His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideasâ‚¬"entrepreneurs, teachers, politicians, and journalistsâ‚¬"struggle to make them â‚¬Å“stick.â‚¬ÂÂ

InÂ Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps.Â Along the way, we discover that sticky messages of all kindsâ‚¬"from the infamous â‚¬Å“kidney theft ringâ‚¬Â hoax to a coachâ‚¬s lessons on sportsmanship to a vision for a new product at Sonyâ‚¬"draw their power from the same six traits.

Made to StickÂ will transform the way you communicate. Itâ‚¬s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.
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Provocative, eye-opening, and often surprisingly funny,Â Made to StickÂ shows us the vital principles of winning ideasâ‚¬"and tells us how we can apply these rules to making our own messages stick.
Country USA
Brand Random House Books for Young Readers
Manufacturer Random House
Binding Hardcover
ItemPartNumber 9781400064281
Color Red
ReleaseDate 2007-01-02
UnitCount 1
EANs 8601410083830

Country	USA
Brand	Random House Books for Young Readers
Manufacturer	Random House
Binding	Hardcover
ItemPartNumber	9781400064281
Color	Red
ReleaseDate	2007-01-02
UnitCount	1
EANs	8601410083830

Made to Stick: Why Some Ideas Survive and Others Die

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