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Clothing, Shoes & Jewelry > Women > Clothing > Lingerie, Sleep & Lounge > Lingerie > Bras > Everyday Bras > B0079VL82W
  1. Maidenform Women's Pure Genius T-Back Bra , Latte Lift,40C
    Maidenform Women's Pure Genius T-Back Bra , Latte Lift,40C
    Maidenform Women's Pure Genius T-Back Bra , Latte Lift,40C
    Maidenform Women's Pure Genius T-Back Bra , Latte Lift,40C
    Image(s) provided for illustrative purposes and may differ from the actual product
  2. Maidenform Women's Pure Genius T-Back Bra , Latte Lift,40C

    Delivery: 10-20 Working Days
    Customer Ratings (1,251 reviews)
    Price R517.00


This item may be available in a different size, colour, scent, version or platform. Click below to be directed to product options:

Product Description

  • Bra featuring full-coverage cups and lace-covered front hook-and-eye closure
  • Lace-covered back with adjustable racerback straps
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Additional Information

Extending the full coverage category with our new pure genius t-back w/ lace. This new addition is fun and sporty, yet sexy and soft. With its built in sling for ultimate support and added coverage it is versatile for a variety of wardrobe options.

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Most Helpful Customer Reviews

My problems before this bra:
narrow shoulders, sore back, trigger finger (yes really - tendon related), beginning to get difficult to connect back closing bras.
IF you are going from a back closing bra to a T-back or Racer back bra then you will probably need to change size as well.
I was a 34D. I fit this as a 34DD.
If your band size is comfortable at the smallest length,(the closure furthest in leaving 2 hanging over (not used)) then stick with your current band size. IF you are on the last eyelet with no room to expand go up another band size.
If you fit well at D then go up to DD. Hope that helps. If you're use to racer backs and know your size with them then stick with it.
It has a thin pad layer for no grocery store freezer mishaps. ;0
This is my Favorite bra!!!!
I am so glad I read the reviews- this DOES run small. I ordered both a 40C and a 40 D because of the reviews here- the 40 D is wonderful. On those days when my boobs seem to shrink up- you know how they vary, just like our fingers- I'll wear the 40C- but mostly, the 40D will be my go to bra. This is a super comfortable bra. There seem to be some quality issues on the way the lace trim is sewn- so maybe these are 2nds, I don't care. The price (under 20) was awesome, and the fit is fabulous. I had a tiny bit of cut in from the cup on the 40C (when the cup causes a slight bulge in the top of the breast), but the 40 D is perfect- no empty space, no bulge. The back is generous and comfortable, and doesn't seem to cause back bulges- which I hate. It's very comfortable under the arm- but there is a wire that goes pretty high, so if you carry weight under the arm- where the arm meets the torso- I think this bra would be uncomfortable for you. I have no problems with the closure, but... Read more
Follow the recommendations for sizing up if purchasing- beware that lace back rips and is not durable. I purchased this bra and wore it less than 10 times. I washed it in our machine. It hung it to dry. Bummer that It self destructs!
Please Note

The authorised South African distributor of this product is under no obligation to honour the manufacture's guarantees/warranties or to provide after-sales service.

Please note that this item is imported from the USA, and is designed to be used in the USA. In addition, if the unit is powered it will come with a US plug and an adapter/transformer may be required. Please click here for more information on power requirements, or check with us if you are unsure or need any assistance!

Please also note that certain items cannot be imported, these include Alcohol, Animals, Batteries, Flammable Materials, Currency, Food, Furs, Chemicals, Explosives, Medications, Plants, Seeds, Supplements, Pressurized Cans, Tactical Equipment, Vitamins, Weaponry and Weaponry Accessories. In these cases, the item and information is displayed for reference purposes only. If you are not sure if we are permitted to bring an item, please send us an e-mail with a link to the item to confirm.

Please also ensure that you are ordering the correct item for your particular application as returns to the USA are costly. Product reviews are also provided for most of our items, which can give you a good idea for possible things to look out for and the quality of the item. By clicking Add to Cart, you are confirming that the item is correct and you accept the conditions listed here.