Making Innovation Work: How to Manage it, Measure It, and

Making Innovation Work: How to Manage it, Measure It, and Profit From It

Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft and Toyota, to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience -- as well as the most thorough review of innovation research ever performed. They'll showÂ what works, what doesn't, and how to useÂ management tools to dramatically increase the payoff fromÂ innovation investments.Â Learn how to define the right strategy effective innovation; how to structureÂ an organization to innovate best; how to implement management systems to assess ongoing innovation; how to incentivize teams to deliver, and much more. This book offers the first authoritative guide to using metrics at every step of the innovation process -- from idea creation and selection through prototyping and commercialization.
Country USA
Manufacturer Pearson P T R
Binding Hardcover
UnitCount 1
UPCs 076092037699
EANs 9780131497863
ReleaseDate 0000-00-00

Making Innovation Work: How to Manage it, Measure It, and Profit From It