Making Rain: The Secrets of Building Lifelong Client Loyalty

Making Rain: The Secrets of Building Lifelong Client Loyalty

Professionals who work with clients or large accounts can create lifetime relationships based on these well-researched secrets. Based drawing from extensive interviews with client executives, Making Rain offers a series of provocative insights on how to shed the expert-for-hire label and develop long-term advisory relationships. Exploding the popular myth of the "Rainmaker," a dated and dysfunctional figure that clients no longer welcome, Andrew Sobel argues that any professional can learn to "make rain" on an ongoing basis with existing clients by developing a special set of skills, attitudes, and strategies. These innovative tips and techniques from a recognized leader in the field of professional services will enable any consultant, salesperson, or service professional to create enduring client loyalty.
Country USA
Brand Wiley
Manufacturer Wiley
Binding Hardcover
ItemPartNumber Illustrated
UnitCount 1
UPCs 000471264598
EANs 9780471264590
ReleaseDate 0000-00-00

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