Managing Customers as Investments: The Strategic Value of

Managing Customers as Investments: The Strategic Value of Customers in the Long Run (paperback)

What's a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge? Managing Your Customers as Investments has the answers.You'll learn simple ways to get reliable customer value information--ina form you can use. You'll discover how to use it to measure marketingeffectiveness, generate improvements throughout the entire customerrelationship lifecycle, and improve decision-making. Everyone tells youto manage your business around customers. This book gives you the toolsto do it.
Country USA
Brand FT Publishing
Manufacturer FT Press
Binding Paperback
ItemPartNumber 9780132161619
ReleaseDate 2005-01-29
UnitCount 1
UPCs 076092047407
EANs 9780132161619

Managing Customers as Investments: The Strategic Value of Customers in the Long Run (paperback)