Manipurated: How Business Owners Can Fight Fraudulent Online

Manipurated: How Business Owners Can Fight Fraudulent Online Ratings and Reviews

ManipuratedÂ is a manifesto for business owners struggling against an online ratings and reviews industry that is holding their businesses hostage through manipulative practices. ManipuratedÂ uniquely combines an exposÃ© of the shifty inner workings of this industry with a step-by-step playbook to empower the 30 million American business owners desperately trying to fight back. In today's hyperconnected world, business owners are confronted with the challenge of managing their online reputation right out of the gate. The first weekend for a new deli, salon, cafÃ©, or boutique store can be make-or-break with online reviews. Few business owners understand that amazing businesses can be permanently damaged with a few bad reviews. Managing a reputation online requires skills and tactics that are not always intuitive to business owners, and is made more difficult by the presence of fraudulent and fake reviews.Â ManipuratedÂ gives business owners an insider's view of how the multibillion-dollar ratings and reviews machine systematically stacks the cards against them â€• and more important, empowers business owners to fight back with a six-step playbook to defend, control, and enhance their business's online reputation. Both a warning and a call to action, ManipuratedÂ is a must-read for all business owners who depend on online reviews.
Country USA
Brand Quill Driver Books
Manufacturer Quill Driver Books
Binding Paperback
UnitCount 1
EANs 9781610352628
ReleaseDate 0000-00-00

Country	USA
Brand	Quill Driver Books
Manufacturer	Quill Driver Books
Binding	Paperback
UnitCount	1
EANs	9781610352628
ReleaseDate	0000-00-00

Manipurated: How Business Owners Can Fight Fraudulent Online Ratings and Reviews

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