Marketers Are From Mars, Consumers Are From New Jersey

Marketers Are From Mars, Consumers Are From New Jersey

In marketing today, delusional thinking isn't just acceptable -- it's mandatory. In "Marketers Are From Mars, Consumers Are From New Jersey", Bob Hoffman, author of "101 Contrarian Ideas About Advertising" and "The Ad Contrarian" explains how marketers and advertisers have lost touch with consumers and are living in a fantasy land of their own invention -- fed by a cultural echo chamber of books, articles and conferences in which people like them talk to people like them.
Country USA
Manufacturer CreateSpace Independent Publishing Platform
Binding Paperback
ItemPartNumber 43239-2238
Model 43239-2238
EANs 9781508977117
ReleaseDate 0000-00-00

Country	USA
Manufacturer	CreateSpace Independent Publishing Platform
Binding	Paperback
ItemPartNumber	43239-2238
Model	43239-2238
EANs	9781508977117
ReleaseDate	0000-00-00

You might also like...