Marketing: An Introduction
Product ID: 0131865919
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Product Description
Marketing: An Introduction
How do we get you moving? By placing you--the customer--in the driver's seat. Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy. Fasten your seatbelt. Your learning journey starts here! www.prenhall.com/kotler
Technical Specifications
Country
USA
Manufacturer
Pearson College Div
Binding
Paperback
UnitCount
1
EANs
9780131865914
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