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Marketing Concepts for Libraries and Information Services

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Marketing Concepts for Libraries and Information Services
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The most successful organizations in a fast-changing world are those that are genuinely market oriented. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master and market research is an essential element of their work.
Country USA
Brand Brand: Facet Publishing
Manufacturer Facet Pub
Binding Paperback
UnitCount 1
EANs 9781856044264
ReleaseDate 0000-00-00

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Country	USA
Brand	Brand: Facet Publishing
Manufacturer	Facet Pub
Binding	Paperback
UnitCount	1
EANs	9781856044264
ReleaseDate	0000-00-00