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Books > Arts & Photography > Photography & Video > Equipment, Techniques & Reference > Reference > 1933952555
  1. Marketing Fine Art Photography
    Marketing Fine Art Photography
    Marketing Fine Art Photography
    Marketing Fine Art Photography
    Image(s) provided for illustrative purposes and may differ from the actual product
  2. Marketing Fine Art Photography

    Delivery: 10-20 Working Days
    Customer Ratings (67 reviews)
    Price R1105.00

Additional Information

In recent years as the field of photography has exploded, many photographers consider selling their work to make a profit and to help defray the high costs of equipment. But, many photographers don't have the business and marketing knowledge required to successfully sell fine art photographs; and many of those who have tried have been met with disappointment. Until now, little information of value has been available.

In Marketing Fine Art Photography, Alain Briot offers practical, up-to-date and field-tested marketing techniques from the viewpoint of a fine art landscape photographer who earns a living from the sale of his fine art prints.

Briot teaches that by taking control of the selling process, you can increase your profits and, ultimately, direct your own destiny. Briot's approach is based on offering quality not quantity; and offering something unique, rather than something that is mass-produced. Though directed toward selling fine art, this method can be applied to other products.

After a series of trials and errors, Briot devised a marketing system that allowed him to get out of debt, pay for a state-of-the-art studio, and purchase his first home, all from the sale of his photography. Briot has taught fine art photography marketing to numerous students in seminars, through one-on-one consulting, and through his Marketing Mastery tutorial DVD.

Topics include:

  • Defining fine art photography
  • Wholesale, retail, and consignment
  • Knowing your customer
  • Where to sell and how to price fine art
  • Fundamentals of marketing and salesmanship
  • Profitability and honesty in business
  • Packing and shipping fine art
  • Common marketing mistakes
  • The unique selling proposition (USP)

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Alain Briot
Brand: Rocky Nook
Used Book in Good Condition
Rocky Nook
Rocky Nook
Rocky Nook
Rocky Nook
Most Helpful Customer Reviews

As with all of Briot's books, excellently written, beautifully illustrated with his own SWern photos.
After waiting several months for the release of this book, I was pleasantly surprised how readable, clear, concise and justified the approach was. The author clearly differentiates between fine art photography and other forms (ie, stock photography for example). If you are searching for ways to monetize your hobby...this is probably NOT the book for you. On the other hand, if you are searching for tried and true methods of turning a "hobby" into a full-time artistic pursuit while creating a stream of income from your fine art...this IS the book for you.

The author takes the time to provide a strong foundation for fine art photography as compared to other forms - something the reader would be well advised to examine in brutal honesty. Does your photography really qualify as fine art? If not, can it or should you keep moving to find your own niche? From that foundation the author goes on to explore all of the nuts and bolts of selling, marketing, showing and networking... Read more
"I know people in the ranks who are going to stay in the ranks. Why? I'll tell you why. Simply because they haven't the ability to get things done!" -- Dale Carnegie

Seemingly addressing the thousands of photographers who would like to make (or make more) money selling their photography comes this challenge from a professional who made enough money from the sales of one print to pay for his house in cash, "Put up or shut up." That's the message that lies between the lines in Alain Briot's third book, Marketing Fine Art Photography. Briot's point of view isn't intended to be harsh, but revelatory for the casual shooter.

His first two books helped readers learn how to master composition and creativity, develop their own personal style, and learn landscape photography. Now he reveals the results of years of hard work, trial and error, and experimentation to become a successful purveyor of fine art photography.

Briot says that the first key component of... Read more
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