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Books > Arts & Photography > Photography & Video > Equipment, Techniques & Reference > Reference > 1933952555
  1. Marketing Fine Art Photography
    Marketing Fine Art Photography
    Marketing Fine Art Photography
    Marketing Fine Art Photography
    Image(s) provided for illustrative purposes and may differ from the actual product
  2. Marketing Fine Art Photography

    [1933952555]
    Delivery: 10-20 Working Days
    Customer Ratings (67 USA reviews)
    Price R953.00

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Additional Information

In recent years as the field of photography has exploded, many photographers consider selling their work to make a profit and to help defray the high costs of equipment. But, many photographers don't have the business and marketing knowledge required to successfully sell fine art photographs; and many of those who have tried have been met with disappointment. Until now, little information of value has been available.

In Marketing Fine Art Photography, Alain Briot offers practical, up-to-date and field-tested marketing techniques from the viewpoint of a fine art landscape photographer who earns a living from the sale of his fine art prints.

Briot teaches that by taking control of the selling process, you can increase your profits and, ultimately, direct your own destiny. Briot's approach is based on offering quality not quantity; and offering something unique, rather than something that is mass-produced. Though directed toward selling fine art, this method can be applied to other products.

After a series of trials and errors, Briot devised a marketing system that allowed him to get out of debt, pay for a state-of-the-art studio, and purchase his first home, all from the sale of his photography. Briot has taught fine art photography marketing to numerous students in seminars, through one-on-one consulting, and through his Marketing Mastery tutorial DVD.

Topics include:

  • Defining fine art photography
  • Wholesale, retail, and consignment
  • Knowing your customer
  • Where to sell and how to price fine art
  • Fundamentals of marketing and salesmanship
  • Profitability and honesty in business
  • Packing and shipping fine art
  • Common marketing mistakes
  • The unique selling proposition (USP)

Specifications

Country
USA
Author
Alain Briot
Binding
Paperback
Brand
Brand: Rocky Nook
EAN
9781933952550
Edition
1
Feature
Used Book in Good Condition
ISBN
1933952555
IsEligibleForTradeIn
1
Label
Rocky Nook
Manufacturer
Rocky Nook
NumberOfItems
1
NumberOfPages
320
PublicationDate
2011-06-11
Publisher
Rocky Nook
SKU
9781933952550
Studio
Rocky Nook
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The authorised South African distributor of this product is under no obligation to honour the manufacture's guarantees/warranties or to provide after-sales service.

Please note that this product is based in the USA, and is designed and labelled to be used in the USA. In addition, if the unit is powered it will come with a US plug and an adapter/transformer may be required. Please click here for more information on power requirements, or check with us if you are unsure or need any assistance!

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