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Business & Money

Marketing & Sales

Marketing Loose Leaf

R 1,649

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Marketing Loose Leaf

Hunt Marketing emphasizes the universal importance of marketing, not only because students (especially non-marketing majors) want to know â€œWhy does this course matter to me?â€ but also because everyone is a marketer.

Student engagement and relevance are emphasized throughout the second edition of Hunt Marketing:
â€¢Â Â Â A career focus, to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand.
â€¢Â Â Â Integration of key topics that are part of the daily fabric of marketingâ€•globalization, social media, ethics, and marketing analytics.
â€¢Â Â Â Seamlessly integrated results-driven technology.
â€¢Â Â Â The right content for a semester-long course. With 16 chapters (and further customization available in Create), the second edition of Hunt Marketing provides the perfect content mix for online, hybrid, and face-to-face Principles of Marketing students.
Country USA
Brand McGraw-Hill Education
Manufacturer McGraw Hill
Binding Loose Leaf
UnitCount 1
Format Student Edition
EANs 9781259598999
ReleaseDate 0000-00-00

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