Marketing Management: Knowledge and Skills, 10th Edition

Marketing Management: Knowledge and Skills, 10th Edition

Marketing Management, 10e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance studentsâ€™ knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.
Country USA
Brand McGraw-Hill Education
Manufacturer McGraw-Hill/Irwin
Binding Hardcover
EANs 9780073530055
ReleaseDate 0000-00-00

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