Marketing Management Plus MyLab Marketing with Pearson eText -- Access Card Package (15th Edition)

& Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab &
Mastering products, you may also need a Course ID, which your instructor will provide.

Used books, rentals, and purchases made outside of Pearson
If purchasing or renting from companies other than Pearson, the access codes for Pearson's MyLab & Mastering products may not
be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase.

For undergraduate and graduate courses in marketing management.

This package includes MyMarketingLab ^â„¢ .

^ 

The gold standard for today’s marketing management student.

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

 

The world of marketing is changing everyday—and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

 

The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.  

 

Personalize learning with MyMarketingLab

MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

Package consists of

0133856461/ 9780133856460 Marketing Management, 15/e
0133876802/ 9780133876802 MyMarketingLab with Pearson eText -- Access Card -- for Marketing Management, 15/e