Marketing Matters: A Guide for Healthcare Executives (ACHE

Marketing Matters: A Guide for Healthcare Executives (ACHE Management)
- Used Book in Good Condition
Marketing Matters explains what marketing is, what it can contribute to your organization, how it is done, and how it is measured. This straightforward guide will help you become a better marketer not in the sense of developing marketing campaigns but using marketing to shape and control your organization s reputation. Topics covered include: The marketing process, The senior manager s role in marketing, Marketing research and planning, The dollars and sense of marketing, Market positioning and strategy development, The promotional toolbox, The changing marketing paradigm and measuring the effectiveness of marketing
Country USA
Brand Health Administration Press
Manufacturer Health Administration Press
Binding Paperback
ReleaseDate 2007-06-01
UnitCount 1
EANs 9781567932768

Country	USA
Brand	Health Administration Press
Manufacturer	Health Administration Press
Binding	Paperback
ReleaseDate	2007-06-01
UnitCount	1
EANs	9781567932768

Marketing Matters: A Guide for Healthcare Executives (ACHE Management)