Marketing Mistakes and Successes

Marketing Mistakes and Successes
- Used Book in Good Condition
Marketing professionals have relied on Hartleyâ€™s book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved. Learning Insights help marketing professionals see how certain practicesâ€”both errors and successesâ€”cross company lines and are prone to be either traps for the unwary or success models. Each chapter has been updated to reflect the latest information available about each case.
Country USA
Brand Wiley
Manufacturer Wiley
Binding Paperback
UnitCount 1
Format Illustrated
EANs 9781118078464
ReleaseDate 0000-00-00

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