Marketing ROI: The Path to Campaign, Customer, and Corporate

Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability

ROI (Return on Investment) is today's key business tool for measuring how effectively money was spent--yet few marketing managers receive any ROI training at all. Marketing ROIchanges all that, showing marketing pros at every level how to use ROI and other financial metrics to support their strategic decision making.

This comprehensive book details how an accurate working knowledge of ROI is essential for using the latest marketing measurements, and provides insights for gaining the greatest competitive advantage from the skilled use and understanding of ROI concepts.
Country USA
Brand McGraw-Hill Education
Manufacturer McGraw Hill
Binding Hardcover
ItemPartNumber YES460938
Model YES460938
ReleaseDate 2003-07-16
UnitCount 1
UPCs 639785383079
EANs 9780071413633

Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability