Positioning: The Battle for Your Mind
"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."ÂÂNewsweek
"Revolutionary! Surprising!"ÂÂBusiness Week
"Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."ÂÂUSA Today
| Country | USA |
| Brand | McGraw-Hill Education |
| Manufacturer | McGraw Hill |
| Binding | Paperback |
| ItemPartNumber | YES270239 |
| Color | Multicolor |
| ReleaseDate | 1997-11-01 |
| UnitCount | 1 |
| UPCs | 000070527261 |
| EANs | 9780070527263 |