Marketing Your Service (Marketing Your Service (W/CD))

Service businesses today face stiff competition. Nine out of ten new businesses are in the service sector. But most owners of service businesses are inexperienced in marketing and unsure how to promote themselves. Accountants and lawyers, hairstylists and health-club owners alike need to understand the distinctive nature of marketing a service, and each must devise a custom-made strategy to succeed. This book explains how to develop a marketing plan that will work for any service business.The authors have provided over 30 worksheets to help develop a business's own specific marketing plan based on the program they describe. The book answers the following questions and more:- How does marketing a service differ from marketing a product?- Where can you find information about potential clients?- What should you know about your competition?- How to establish desirable and realistic goals- What strategies for pricing and promotion work best?The service sector is one of the fastest growing sectors of the economy today. From hair salons to law firms, the service sector in the US includes over 1 million establishments!This book will interest new entrepreneurs, small business managers, lawyers, dentists, massage therapists, hair stylists - anyone currently running a service business or just thinking of it.