The definitive book on how to market and promote your own seminars, workshops and other events. This book is packed with immediately useable information on how-to-do-it. No theory. No pie in the sky mumbo jumbo. This is information that you can use to immediately start making BIG money as a seminar promoter/speaker. No matter what field you're in this book will show you how to make a minimum of $250,000 a year marketing and promoting your own seminars and workshops.
Brand: Fred Gleeck
Used Book in Good Condition
Most Helpful Customer Reviews
I was encouraged to buy this book by all of its positive reviews, but was disappointed to find it to be almost completely useless for me. First, our training seminars are reasonably well established: I was looking to better "market and promote" them, as the title of the book says. Unfortunately there are only 2 or 3 pages on this subject in the entire book, and they are little more than recommendations to buy the books & tapes from other promoters that the author works with.
This book does not provide helpful information so much as it plugs the author's many other products that promise to do so. It reads like a self-help book from the 1990's.
I was looking for a professionally presented source of good usable information (something that we provide in our seminars) but instead got a hard lesson on used car salesmanship 101. I am confident that those who leave my seminars got their money's worth, but I expect that Fred Gleeck makes a lot more money at his. Two...
Fred Gleeck isn't big on theoretical concepts. This book is full of specific information and how-to taken from his experience profitably promoting more than 1300 seminars. You will find useful ideas all through the book as Fred tells how to create and plan the event, prepare and present your seminar, market effectively, create profitable products for back of the room sales, and follow-up with customers after the seminar. Any randomly-selected page probably has a tidbit of information that will show you how to make (or save) thousands of dollars. You want theory? There are lots of books out there that will give you that. You want to make money with your seminars? Buy, read and use this book.
Whether you're just getting started doing seminars or a seasoned pro, Fred Gleeck has packed this book with a ton of useful information that can make your seminars very profitable! With 15 years personally in the seminar industry myself, I've made an incredible income, but have lost a lot as well. Using Fred's seminar system I've learned how "He has never lost money on a seminar he promoted". Plus he covers: Designing and creating your seminar The seminar success formula TR=SR+PS+CB Key ways to promote and getting others to promote you The best days/months and cities to do seminars Delivering content rich seminars How to develop and sell your backend product line And a great resource list with names and contact info Don't even consider doing a seminar without first reading this book, it will save you time and prevent you from making costly mistakes. This is the best investment you'll ever make as you enter or continue doing seminars...
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